Reward loyal customers with smart marketing Special invitations Instead of offering a discount on a new product line you’re dying to promote, invite shoppers to preview it during a special, after- hours event by invitation only! Provide a logo’d shopping tote to encourage shopping during the preview and as a special thank you for attending. Cash in on happy customers Some of the most effective publicity is positive word of mouth from happy customers. Ask customers to participate in a case study or a video testimonial about your brand. Reward loyalty “Repeat customers make up 20 percent of your customer base, but they are responsible for more than half of all sales.” A loyalty program can help build long-term relationships. Send personalized emails to your best customers with information about sales, new products and company news. Hold appreciation celebrations Company anniversaries and holidays are a great time to celebrate. Invite customers, neighbors and prospects to an open house. Create a festive look with streamers, logo’d balloons and refreshments.